Psychology and Motivation Research in Advertising  [index]

Balmer, Edwin.  The Science of Advertising.  Chicago: Wallace Press, 1909.

Casson, Herbert N.  Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management.  Chicago: McClurg, 1911.

Curti, Merle. "The Changing Concept of Human Nature in the Literature of American Advertising." Business History Review 41 (Winter 1967): 335-357.

Donovan, H. M.  Advertising Response: A Research into Influences That Increase Sales.  Philadelphia: Lippincott, 1924.

French, George.  The Art and Science of Advertising.  Boston: Sherman, French, 1909.

Hattwick, Melvin S.  How to Use Psychology for Better Advertising.  New York: Prentice Hall, 1950.

Hopkins, Claude C. Scientific Advertising.  New York: H.B. Moore, 1923.

Horowitz, Daniel.  "The Emigre as Celebrant of American Consumer Culture: George Katona and Ernest Dichter" in Getting and Spending: European and American Consumer Societies in the Twentieth Century, Susan Strasser, et.al., eds.  New York: Cambridge University Press, 1998.

Kreshel, Peggy J.  “Advertising Research in the Pre-Depression Years: A Cultural History.”  Journal of Current Issues and Research in Advertising 15 (Spring 1993): 59-75.

Kuna, David P.  "The Psychology of Advertising, 1896-1916." Ph.D. dissertation, University of New Hampshire, 1976.

Leach, Eugene E.  "Mastering the Crowd: Collective Behavior and Mass Society in American Social Thought, 1917-1939."  American Studies 27 (1986): 99-114.

Link, Henry C.  New Psychology of Selling and Advertising.  New York: Macmillan, 1932.

Lucas, Darrell B., and Steuart Henderson Britt.  Advertising Psychology and Research: An Introductory Book.  New York: McGraw-Hill, 1950.

Lynch, Edmund C.  “Walter Dill Scott: Pioneering Industrial Psychologist.”  Business History Review 42 (Summer 1968): 149-170.

Martineau, Pierre.  Motivation in Advertising: Motives that Make People Buy.  New York: McGraw-Hill, 1957.

McMahon, A. Michael.  "An American Courtship: Psychologists and Advertising Theory in the Progressive Era." American Studies 13 (1972): 5-18.

Poffenberger, Albert T.  Psychology in Advertising.  New York: A.W. Shaw, 1925.

Scott, Walter Dill.  The Psychology of Advertising.  Boston: Small, Maynard, 1908.

Socolow, Michael J.  "Psyche and Society: Radio Advertising and Social Psychology in America, 1923-1936."  Historical Journal of Film, Radio, and Television 24 (October 2004): 517-534.

Strong, Edward K.  The Psychology of Selling and Advertising.  New York: McGraw Hill, 1925.

Wells, Coleman Harwell.  “Remapping America: Market Research and American Society, 1900-1940.”  PhD dissertation, University of Virginia, 1999.

 

General Texts and Reference Books Advertising Before the Civil War Advertising 1865-1920
Advertising 1920-1980s Biographies and Memoirs Development of National Markets
Class and Consumer Culture Race and Consumer Culture Gender and Consumer Culture
Outdoor Advertising Agency History Consumer Movements and Critiques of Advertising
Selling New Technology Institutional and Goodwill Advertising Art, Layout, and Design
Advertising as Propaganda Department Stores, Retail, and the Display of Goods Rural Consumption
Advertising Medicine and Health Care Products Selling Leisure, Travel, and Entertainment Psychology and Motivation Research in Advertising
Packaging Broadcast Advertising Professionalization, Regulation, and Reform in the Industry