Professionalization, Reform, and Regulation in the Industry [index]

 

See my bibliographic essay on early federal regulation of advertising here

Balleisen, Edward J.  “Private Cops on the Fraud Beat: The Limits of American Business Self-Regulation, 1895–1932.” Business History Review 83 (Spring 2009): 113–160.

Barton, Ralph S.  "What the Modern Advertiser Owes the Public." In Ethical Problems of Modern Advertising.  New York: The Ronald Press, 1931.

Baur, Edward J.  "Voluntary Control in the Advertising Industry." Ph.D. dissertation, University of Chicago, 1942.

Boedecker, Karl A., Fred W. Morgan, and Linda Berns Wright.  "The Evolution of First Amendment Protection for Commercial Speech."  Journal of Marketing 38 (January 1995): 38-47.

Boyle, Eric W.  Quack Medicine: A History of Combating Health Fraud in Twentieth-Century America.  Westport: Santa Barbara, CA, 2013.

Carpenter, Daniel, and Gisela Sin. “Policy Tragedy and the Emergence of Regulation: The Food, Drug, and Cosmetic Act of 1938.” Studies in American Political Development 21, no.2 (Fall 2007): 149-180.

Cavers, David F. “The Food, Drug and Cosmetic Act of 1938: Its Legislative History and Substantive Provisions.” Law and Contemporary Problems 6, no.1 (Winter 1939): 2-42.

Clark, Blake.  The Advertising Smoke Screen.  New York: Harper & Brothers, 1944.

Cooper, Dale, “Why Campbell Crossed the Street: Consumers’ Research Attempts to Instigate a Purge of the FDA,” Pharmacy in History, 49 (no. 2, 2007), 43–60.

Geller, Max.  Advertising at the Crossroads: Federal Regulation vs. Voluntary Controls.  New York: Ronald Press, 1952.

Handler, Milton.  "False and Misleading Advertising."  Yale Law Journal 39 (1929-30): 22-51.

Handler, Milton.  "The Jurisdiction of the Federal Trade Commission over False Advertising." Columbia Law Review 31:4 (April 1931): 527-560.

Handler, Milton. “The Control of False Advertising under the Wheeler-Lea Act,” Law and Contemporary Problems 6, no.1 (Winter 1939): 91-110.

Hansen, Zeynep K., and Marc T. Law.  “The Political Economy of Truth-in-Advertising Regulation during the Progressive Era.”  Journal of Law & Economics 51 (May 2008): 251-270.

Harris, James R.  "A Model Statute to Regulate Unfair Advertising and Sales Practices in Alabama."  Ph.D. dissertation, University of Florida, 1973.

Jackson, Charles O.  Food and Drug Legislation in the United States.  Princeton: Princeton University Press, 1970.

Kenner, H.J.  The Fight for Truth in Advertising.  New York: Roundtable Press, 1936.

Law, Mark T.  "The Origins of State Pure Food Legislation."  Journal of Economic History 63 (December 2003): 1103-1130.

Maddox, Lynda M., and Eric J. Zanot.  "The Image of the Advertising Practitioner as Presented in the Mass Media, 1900-1922." American Journalism 2:2 (1985): 117-129.

Miracle, Gordon E., and Terence Nevett.  Voluntary Regulation of Advertising: A Comparative Analysis of the United Kingdom and the United States.  Lexington, Mass.: Lexington Books, 1987.

Niesen, Molly. "The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970–1973." Advertising & Society Review 12: 4 (2012).

Pease, Otis A.  The Responsibilities of American Advertisers: Private Control and Public Influence, 1920-1940. New Haven: Yale University Press, 1958.

Preston, Ivan L.  The Great American Blow Up: Puffery in Advertising and Selling.  Madison: University of Wisconsin Press, 1975.

Preston, Ivan L.  The Tangled Web They Weave: Truth, Falsity, and Advertisers.  Madison: University of Wisconsin Press, 1994.

Rotfeld, H.J.  "Regulation of the Free: Advertising and the First Amendment." Policy Studies Review 2:3 (February 1983): 474-483.

Schultze, Quintin J.  "Advertising, Science, and Professionalism, 1885-1917."  Ph.D. dissertation, University of Illinois, 1978.

Schultze, Quintin J.  "Professionalism in Advertising: The Origin of Ethical Codes."  Journal of Communication 31:2 (1981): 64-71.

Schultze, Quintin J.  "An Honorable Place: The Quest for Professional Advertising Education, 1900-1917."  Business History Review 56:1 (Spring 1982): 16-32.

Smith, F.L.  "Quelling Radio's Quacks: The FCC's First Public-Interest Programming Campaign."  Journalism Quarterly 71:3 (1994): 594-608.

Stole, Inger L.  "Consumer Protection in Historical Perspective: The Five-Year Battle Over Federal Regulation of Advertising, 1933-1938." Mass Communication and Society 3:4 (2000): 351-71.

Tansey, R., and M.R. Hyman.  "Ethical Judgments about Wartime Ads Depicting Combat." Journal of Advertising 21:3 (September 1992): 57-74.

Tedlow, Richard S.  "From Competitor to Consumer:  The Changing Focus of Federal Regulation of Advertising, 1914-1938."  Business History Review 55:1 (Spring 1981): 35-58.

Torberson, Michael S., and Jonathon Erlen.  “A Case Study of the Lash’s Bitters Company: Advertising Changes after the Federal Food and Drugs Act of 1906 and the Sherley Amendment of 1912.”  Pharmacy in History 45 (2003): 139-149.

Witherspoon, Elizabeth. M.  "Courage of Convictions: The St. Louis Post-Dispatch, the New York Times, and Reform of the Pure Food and Drug Act, 1933-1937."  Journalism and Mass Communication Quarterly 75:4 (Winter 1998): 776-788.

Wright, R. George.  Selling Words: Free Speech in a Commercial Culture.  New York: New York University Press, 1997.