History of Advertising Agencies [index]
Advertising Age. The Centennial of J. Walter Thompson Company: Commemorating 100 Years of American Advertising. 7 December 1964. Special Issue.
Alter, Stewart. Truth Well Told: McCann-Erickson and the Pioneering of Global Advertising. New York: McCann-Erickson, 1995.
N.W. Ayer & Son. The Ayer Idea in Advertising. Philadelphia, privately published, 1912.
N.W. Ayer. 125 Years of Building Brands. Philadelphia, 1990.
Gennaro, Stephen. “J. Walter Thompson and the Creation of the Modern Advertising Agency.” Advertising and Society Review 10:3 (2009).
Goldman, Kevin. Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire. New York: Simon and Schuster, 1997.
Groesbeck, Kenneth. The Advertising Agency Business. Chicago: Advertising Publications, Inc., 1964.
Hower, Ralph M. The History of an Advertising Agency: N.W. Ayer & Son at Work, 1869-1939. Cambridge: Harvard University Press, 1939.
Hultquist, Clark Eric. "Americans in Paris: The J. Walter Thompson Company in France, 1927-1968." Enterprise and Society 4 (September 2003): 471-501.
Keeler, Floyd Y., and Albert E. Haase. The Advertising Agency. New York: Garland, 1985.
Kleinman, Philip. Saatchi & Saatchi: The Inside Story. Lincolnwood, IL: NTC Business, 1989.
Kreshel, Peggy Jean. “Toward a Cultural History of Advertising Research: A Case Study of J. Walter Thomposon, 1908-1925.” PhD dissertation, University of Illinois, 1989.
Kreshel, Peggy J. "The Culture of J. Walter Thompson, 1915-1925." Public Relations Review 16:3 (Fall 1990): 80-89.
Merron, J. "Putting Foreign Consumers on the Map: J. Walter Thompson's Struggle with General Motors' International Advertising Account in the 1920s." Business History Review 73:3 (1999): 465-503.
Miracle, Gordon E. "A Historical Analysis to Explain the Evolution of Advertising Agency Services." Journal of Advertising 6 (1977): 24-28.
Silva, Jonathan. "The Marketing Complex: The J. Walter Thompson Company, 1916-1929." Essays in Economic and Business History 14 (1996): 207-218.
Stabner, Karen. Inventing Desire: Inside Chiat/Day, the Hottest Shop, the Coolest Players, the Big Business of Advertising. New York: Simon and Schuster, 1999.
Tedesco, Kevin. Ayer: 125 Years of Building Brands. New York: Ayer Worldwide, 1994.
Webber, Gordon. Our Kind of People: The Story of the First 50 Years at Benton and Bowles. New York: Benton and Bowles, 1979.
West, D. "From T-Square to T-Plan: The London Office of the J. Walter Thompson Advertising Agency, 1919-1970." Business History (Great Britain) 29:2 (1987): 199-217.